Prediction marketplace Polymarket, known for allowing users to bet on real-world events, has announced a new partnership with AI-powered search engine Perplexity. This collaboration aims to provide users with up-to-date, AI-generated news summaries related to the events they are interested in.
Now, when users click on an event on Polymarket, they will see a summary of relevant news generated by Perplexity’s search engine. Additionally, a search box will be available for users to ask further questions, providing a more interactive and informative experience.
Polymarket is also using Perplexity’s Pages feature, which allows users to create shareable pages from search results. These pages will be featured on Perplexity’s Discover page, expanding the reach of Polymarket’s content.
Perplexity will use data from Polymarket, such as election trends, to generate visual content with the help of another AI platform, Tako. This integration will further enhance the visual and informative experience for users.
Shayne Coplan, founder and CEO of Polymarket, emphasized the synergy between the two companies, stating that both are committed to delivering high-quality, trusted information in an increasingly noisy digital landscape.
This partnership follows Polymarket’s recent collaboration with Substack, allowing writers to embed prediction data into their posts. Polymarket has also launched its own Substack newsletter, Oracle, to keep its audience informed.
For Perplexity, Polymarket will serve as an API customer, generating revenue through API calls made by users on the prediction marketplace. While Perplexity is primarily consumer-focused, the company has seen significant growth in API usage, with over 25,000 developers utilizing it for various applications, including knowledge work and enterprise settings.
Despite criticism from news outlets for scraping content, Perplexity has started to address these concerns by prominently displaying citations and partnering with media outlets through an ad revenue-sharing program.
Perplexity, backed by prominent investors such as NEA, IVP, Sequoia, and Jeff Bezos, last raised $63 million at a valuation of $1 billion in March. The company is reportedly looking to raise additional funds, with its valuation potentially reaching up to $3 billion.
